Parasol Co, the first and only diaper with RashShield protection, best known for combining sustainability and comfort, announced the launch of its Clear + Dry Natural Disposable Diapers, Diaper Pants and Wipes at Target stores nationwide.
 
Parasol is a woman-founded, Los Angeles-based startup – a next-generation diaper company changing an industry with the first meaningful product innovation in decades.
 
Parasol Co diapers are celebrated for their soft as cloth. comfortable design, providing babies with exceptional comfort while keeping sensitive skin dry, rash-free and healthy. Made with carefully selected, sustainable materials, Parasol Co diapers offer a guilt-free diapering experience that aligns with the values of today’s environmentally conscious parents.
 
Parasol Co was designed with sustainability at its core: 
·      Reduce: innovative materials, FSC-certified wood pulp, reduced by 50% to save trees and carbon footprint.
·      Reuse: thick bags specifically designed for storing baby items.
·      Recycle: boxes crafted from 100% recycled materials, designed to be easily upcycled and recycled.
 
Hypoallergenic, plant based, vegan, phthalate free, no added fragrance, paraben free and cruelty free, Parasol has been awarded the prestigious Dermatest Excellent Seal for the past eight years.
 
“As we stand on the brink of a new chapter, I am thrilled to announce that starting August 18, 2024, our Bye Bye Rash! by Parasol Diapers will be available in Target stores nationwide. This milestone is a testament to our commitment to providing the highest quality care for babies and peace of mind for parents. As a mother-owned business, Parasol is dedicated to walking this journey with you, hand in hand, nurturing the next generation with love and care,” says Jessica Hung, CEO and founder of Parasol. 
 
Available in a range of sizes to fit babies from newborn to toddler, Parasol at Target will make it easier than ever for parents to choose a diapers and wipes that offers the perfect blend of style, comfort, and sustainability.
 
Parasol’s Clear + Dry Natural Disposable Diapers feature an innovative dual core designed for maximum absorbency and instant dry capability. The diapers also feature an eight-strand reactive waistband elastic with wider fabric coverage. The wetness indicator changes color from yellow to blue. The diapers feature sustainably sourced wood pulp, reduced by 50% to save trees, as well as vegan materials.
 
Clear + Dry Natural Disposable Diaper Pants offer supreme comfort in every detail and are luxuriously soft and thin, delivering exceptional comfort and superb overnight absorbency. The active 360 Comfort Wrap, high performance diaper pants are designed for active babies. The Easy-Seal Tab effortlessly seals away messes with a convenient toss tab sticker located at the back of the pant. Just roll, seal, and dispose of it for hassle free clean up. The wetness indicator changes color from yellow to blue.
 
The unscented Clear + Dry Natural Disposable Wipes feature 99.9% pure, reverse-osmosis water; a plant-based formula that heals and protects, ultra-soft fabric with aloe leaf extract and 60 GSM thick-ply with an embossed surface that absorbs more mess.